Periculum Advises PrecisionPoint in its Sale to SAM

Periculum Capital Company, LLC is pleased to announce it has advised PrecisionPoint, Inc., a leading provider of reality capture 3D scanning and data integration services for digital twin and building information modeling solutions, in its sale to SAM, the nation’s leading provider of professional Managed Geospatial Services™ and Inspection services across the utility, transportation, and broader infrastructure markets. SAM is a portfolio company of Peak Rock Capital.

Periculum was engaged by PrecisionPoint’s founder, Mark Hanna, to find an acquirer that understood PrecisionPoint’s niche expertise and provide infrastructure within which PrecisionPoint could scale to meet the demand of this growing market.

In 2010, a year marked by uncertainty and unwavering determination, Mark embarked on a significant journey. With a young family to support and having recently departed from a comfortable corporate role, he took the bold step of founding PrecisionPoint. His vision was clear: to establish PrecisionPoint as the premier technology and services provider in the burgeoning 3D reality capture scanning market. Fourteen years later, Mark has sold PrecisionPoint to SAM and will be positioned as a core component of SAM’s strategy to be the leading provider of professional Managed Geospatial ServicesTM in the United States. Mark will join SAM as Vice President of Digital Engineering and all PrecisionPoint employees will have the opportunity to grow their careers at a 2022 Top Workplaces award winner.

PrecisionPoint is a leader in two distinct market segments: (1) providing as-built documentation to architecture, engineering and construction companies and (2) providing reality capture and technology integration services for global manufacturing and distribution companies seeking to exploit digital twin technologies. Mark asked Periculum to customize a sell-side process to identify and select a buyer who would understand the value of PrecisionPoint’s digital twin capabilities and provide opportunities for career advancement to all his employees. Mark did not want PrecisionPoint to simply become a regional tuck-in to a national consolidator, but rather a critical piece of an innovative vision for managed geospatial services.

Mark met with the Periculum team two years before deciding to engage Periculum. “We knew Mark was a fantastic entrepreneur and knew right away we would love to work with him,” said Bill Harlow, Director of Business Development at Periculum. Once engaged, Periculum focused on perfecting and telling PrecisionPoint’s story to a select group of strategic and financial acquirers. “We focused on telling Mark’s story by using the rich data he and his team collected about their customers, projects, market opportunities and dynamic changes occurring in the industry,” said Sean Frazer, a partner at Periculum. “Even though executing M&A transactions requires senior deal professionals to provide clients guidance, negotiate with buyers, and to think dynamically in ambiguous situations, letting a company’s data speak for itself is one of the most compelling ways to communicate a company’s strengths to interested parties.”

Mark Hanna said, "Working alongside the Periculum Capital team has been an invaluable experience characterized by trust and resilience. They took the time to truly understand our vision and were unwaveringly patient throughout the complex acquisition process. Their trustworthiness became truly evident in the post-LOI phase, where they diligently upheld our values, safeguarding my personal integrity and the company's worth. The team’s attentiveness to my concerns and support have been instrumental in my success, for which I am profoundly grateful."

Faegre Drinker Biddle & Reath LLP served as PrecisionPoint’s legal advisor.

If you are exploring how a strategic transaction could help you (or a client) achieve goals to grow or exit your business now or in the future, please reach out to anyone on the Periculum team to discuss your situation on a confidential basis.

About Periculum Capital Company, LLC
Periculum is a leading investment and merchant banking firm serving the corporate finance needs of middle market companies. The firm was founded in 1998 to provide sophisticated financial advisory and transaction services. Periculum is committed to achieving superior outcomes for its clients by delivering customized investment banking services that maximize value while still meeting clients’ individual goals and objectives. The firm’s primary services include M&A, capital markets, and restructuring advisory, as well as specialized merchant banking services.